The Beta Room
by Locale

We’re designing the next generation of extended stay aparthotels, starting with the launch of our transformational Beta Room at SXSW 2019. Experience the innovative products we partnered with to bring this design-led, tech-forward apartment to life.

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Explore the Beta Room

Join us on a 3D Tour of the room, with special highlights of all the unique products and technologies in the space.



SXSW Travel Launch

The beta room debuted at Travel Launch, the unofficial underground (rooftop) travel event at SXSW that brought together the world’s next-gen entrepreneurs, innovators, investors and media who are not only shaping the industry, but reimagining the future of travel.

The event included -

Travel Industry Panels

Startup Pitch Competition

Rooftop Launch Party